ONA 2012 Sessions: Mark Your Calendar

ONAIt’s that time of the year again when digital journalists gather from around the world to meet and discuss the big topics in online journalism for one weekend at the Online News Association Conference & Awards Banquet (ONA). This year’s conference will be held in San Francisco, California from September 20-22, 2012.

If you have the opportunity to attend the conference this year, you should review the schedule and make your plans now of which sessions to attend.

Don’t have time to do this? Well, the Hub has done the work for you. We have put together a list of some sessions not to miss at this year’s conference for the nonprofit news organization – sessions to help you manage your newsroom, how to collaborate with media partners, how to measure your impact, and much more. Take a look below at the recommended sessions by day and time.

Thursday, September 20

J-Lab’s News Entrepreneuring 4.0
1 p.m. – 5:15 p.m.
$50 members / $60 non-members
This workshop session hosted by J-Lab: The Institute for Interactive Journalism features five panels focusing on news collaboration models, audience engagement strategies, and much more.
http://ona2012.sched.org/event/0607e8ec138aa6f904ebea3aebd044ba#.UEI32KRrO3k

Start, Re-Start
3:30 p.m.

This panel covers what it takes to start up a media business and how to keep it sustainable.
http://ona2012.sched.org/event/397a458eabb9411d506096a3910444e9#.UEI3sKRrO3k

Friday, September 21

Keynote: Jose Antonio Vargas
8:45 a.m.

Journalist Jose Antonio Vargas takes to the stage as the first keynote of the conference.
http://ona2012.sched.org/event/01b66aeb8d7d6512d98bcc79b0a11142#.UEI9K6RrO3k

The Business of Collaboration
10:15 a.m.

As a nonprofit news organization, seeking collaborations with other media partners can be an opportunity and a challenge. This panel discusses how to make collaborative content partnerships work for your organization.
http://ona2012.sched.org/event/3de090baae7259750ae0fac7b6668580#.UEI4faRrO3k

Healthy Ecosystems in Digital Newsrooms
11:30 a.m.

Your newsroom is only as good as the people you have working in it. Creating a good newsroom environment is the key to success. This panel will feature ways to make that healthy ecosystem thrive in your newsroom.
http://ona2012.sched.org/event/4dfd6edbebeadd2a0ed229499ff20e15#.UEI4paRrO3k

Keynote Conversation
1 p.m.

This keynote lunch session is one not to miss between Dick Costolo, Chief Executive Officer of Twitter and Emily Bell, Professor of Professional Practice at Columbia Journalism School and Director of the Tow Center for Digital Journalism.
http://ona2012.sched.org/event/1fa7b7e007798d966b09d2881863f5c6#.UEI9QqRrO3k

Real Metrics: Grow and Manage Your Numbers
2:15 p.m.

Running a news venture takes a lot of work and as part of the business, knowing how to measure your impact is key. This panel session will discuss ways to help you find out what metrics to measure in your news operation.
http://ona2012.sched.org/event/d0aa8c09dae2916f0b3ab26f5d018e66#.UEI43KRrO3k

Steal This Digital Security Toolbox
3:30 p.m.

In this digital age, protecting your staff’s digital work is important. Find out in this session how to protect your sources and your digital data as well as learn about the legal protections of working with digital documents.
http://bit.ly/OBWdme

Saturday, September 22

CISPA/SOPA and Beyond: How Policy Shapes News
10:15 a.m.

As stated in the ONA schedule, “This session will bring together journalists and policy advocates to dive into current debates and spark a discussion about how they can be both covered and confronted.” The direct link to details about session appears down, so click on the general schedule to find the panel session.
http://ona2012.sched.org/

Lightning Round: KNC Data
1:00 p.m.

The Knight Foundation’s Michael Maness will announce the winners of the Knight News Challenge: Data during this lunch session.
http://ona2012.sched.org/event/95c70db2990b2b60c9af65f35af9d39d#.UEI9g6RrO3k

Ethics of the Community Newsroom
2:15 p.m.

As a nonprofit news organization, you may be working with outside sources or user-generated content for your site. This panel will provide insight on how to deal with this kind of content from the community and how to be prepared for the ethical issues that could arise.
http://ona2012.sched.org/event/b6d75f78acf5b807683c0c3608f3ff42#.UEI5z6RrO3k

Designing Digital Newsrooms
3:30 p.m.

Building a news operation requires a lot of skill and strategy. Find out in this panel how to manage your newsroom and create the best environment for your employees.
http://ona2012.sched.org/event/e31fcd211ae91c63a3bb4ae47cd1fad1#.UEI6FqRrO3k