VIDEO: Google Hangout Conversation Between INN Members & Knight Foundation On Nonprofit News Sustainability

Today INN hosted a Google Hangout with representatives of the Knight Foundation on the topic of nonprofit news sustainability with the authors of Knight’s recent report, “Finding a Foothold: How Nonprofit News Organizations Seek Sustainability.”

The report gives readers a deep dive into 18 nonprofit news organizations, how they bring in money to support their work, and how that’s changed over time.

Key questions addressed during this conversation include:

  1. What’s the right mix when it comes to devoting resources toward core editorial functions and efforts like marketing and fundraising?
  2. What are the most common ways news nonprofits create earned revenue?
  3. What doesn’t work? ¬†What types of efforts should new organizations avoid?
  4. How do distribution partnerships with other, often larger media organizations help or hurt news nonprofits?
  5. Is it a good idea to hire fundraising consultants, or is it a better idea to bring that function in-house?