Community Engagement for News Is In Mobile Devices

Is your news site mobile-friendly?

It’s a buzzy term, but mobile-friendly sites are not to be scoffed at or ignored. And that’s the advice Amy Gahran offers in her latest webinar on mobile strategies for community news and information.

In her webinar, hosted by USC’s Knight Digital Media Center, Gahran explains that the mobile tipping point is already here—whether we like it or not—and there’s numbers to back it up.

According to a Pew study, there are a lot of mobile users out there:

  • 66% are between ages 18 and 29
  • 59% between 30 and 49

If your key demographics are between 18 and 50, this should encourage you to ensure your site is mobile-friendly.

Should you create a mobile app? Gahran says not so fast. Mobile apps are expensive to develop and hard to get people to use them, she says.

Instead, opt for responsive web design. It’s easier, cheaper and most mobile users will use it more often, she says.

You can access the slides here, and the entire presentation here:

Need additional resources and tips on mobile strategies? Here’s a great list put together by Gahran: bit.ly/communitymobileresources