PublicSource’s Alexandra Kanik shows how to track data in a spreadsheet to better understand — and change — how you engage your readers.
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INN Day 2015
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Click here to follow all the Tweets from INN’s one-day conference including workshops and panels on best practices in nonprofit journalism.
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The Texas Tribune’s audience growth strategy is off to a good start
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Reaching new audiences, and engaging with them, doesn’t always happen organically. Here’s how the Tribune is exposing its brand to roughly four million civically engaged Texans.
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5 ideas to steal from ProPublica (for news organizations of any size)
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Here are five lessons from ProPublica which can help local journalism have more impact, even if your organization is operating on a shoestring budget.
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Sustainable strategies: Lessons from a year at The Texas Tribune
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As a Texas Tribune fellow, Jake Batsell found that many of the strategies that propelled the Texas news nonprofit’s success absolutely can be replicated—by both nonprofit and for-profit news organizations elsewhere.
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How nonprofit newsrooms can learn to swim—or sink
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Lessons learned from one year in writing about nonprofit news organizations and their efforts to become sustainable.
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When news collaboration becomes urgent
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Nimble organizations can serve the public through specialized reporting and a range of programming, data visualization and other data skills.
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Rethinking membership models for public radio
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Value for the newsroom could mean donations or subscriptions, or it could mean time, code, and other kinds of support, says Melody Kramer.
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Inside The Texas Tribune’s audience growth strategy
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Publisher and COO Tim Griggs points to Tribune research that helped define common attributes of its audience: they consume digital news, seek state news and already follow one or more of the public policy verticals it covers.
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Building journalism with community starts with building trust
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Designing a new journalism organization (or even just a new investigation, reporting project or beat) with a community is uniquely personal because of the important role news and media play in people’s lives.
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Media law guide for today’s startups
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Q&A with co-author Jan Schaffer, who opens up on everything from renting space to liability for user content to the rights of freelancers.