Developing a Media Kit

Identify Your Audience, Mission, & Message

This course will help you craft a mission statement, better understand your audience and advertisers, write your own biography, and pull it all together in a media kit and About Us page. You’ll also get questionnaires for your audience and advertisers, as well as a guide to creating user personas to help bring key audience members to life.

Course Instructor


Janine Warner is an author, journalist, and founder of, a web design and training firm. Janine has written more than 25 books, including Web Sites For Dummies and Social Media Design For Dummies. She also created more than 100 hours of training videos for leading online learning companies:, creativeLIVE, and KelbyOne. Learn more at