Creating a Budget

This course covers how to create a budget that will facilitate the financial sustainability of your news outlet. You will also get a guide for journalists to identifying costs and revenues of their news organizations, templates for budget design, and directions and examples to guide you in creating and analyzing your own budget.


Joe Michaud advises media companies and entrepreneurs as a business coach and consultant, and has been a coach in the CJET program since its inception in  2011. His primary areas of focus are business strategy, revenue models and organizational development. Joe began his journalism career on the content side of newspapers and magazines before moving to the business side of online media in 1995, when he helped launch Affiliated with three newspapers and a TV station, MaineToday was recognized as a pioneer in original online content, community engagement and successful online business models. Joe serves as a volunteer mentor in the Maine Center for Entrepreneurial Development.