Recruiting Strategy

Once you have the job description figured out, you need to identify a recruitment strategy. Here are some venues to consider:

  1. Look inward. Your existing staff members may know of someone who can be a potential candidate for the position. Inform your staff via email or in staff meetings that the position is available.
  2. Your board members. Your board may also know of someone who can be a potential candidate for the position.
  3. Networking. This is one of the best ways to identify potential candidates by attending various networking events by type of skill or area. For example, in many cities there are programming, web development, and writing groups who meet monthly. Start finding out where they meet and attend the meetings to let them know the kind of person you are looking for and whom they may recommend for the position.
  4. Volunteers. As a nonprofit organization, you may not have a lot of funds to pay people for their time. There may be volunteers in your community who are looking for ways to share their accounting, typing, secretarial, design and marketing skills. Check out websites such as as a first step.
  5. Internships. If you have a university or college in your community, you may be able to set up an internship program for a summer, fall or winter semester. If you offer an internship, you will need to identify funding you can provide for the intern(s). If you are not able to offer funding, some colleges will offer class credit in lieu of a paid internship. It’s important to realize if you do offer an internship, you should identify ways that you can mentor and supervise the intern. If you or someone in your organization is not able to do this, an internship program may not be a good route to go.
  6. Freelancers. Nowadays, there are several websites where you can find a freelancer to help complete a project. You may find freelancers are a good route to go if you have limited funding for a small initiative or program. In some cases, freelancers may do a portion of the work pro-bono in lieu of getting future work from your organization for payment. Websites such as and are a starting point to look for freelancers.
  7. Job listings. This option is listed last because many people go to job boards or listings first when trying to recruit staff. This option can also be the most costly too because you have to pay to have your job listing published daily, weekly or monthly. You might also be bombarded by a large number of applications, bombarded by people who apply who don’t match the skills you need, and people who may be over-qualified. In some cases, job listings may not get you the exact hire you are looking for but, it’s not a bad idea to consider. Craigslist and Tweetmyjobs are some places to start.

It may be helpful to use a combination of these options above versus just one.