Be Encouraging

Incorporate learning breaks during the week. Digital media companies like Facebook and Google know that their employees need breaks in order to be innovative, creative and the best at their jobs. Well, the same can be done in the newsroom. Provide an opportunity once a week for your staff members (maybe at different time intervals versus all at once) to have some time to learn. It can be as simple as just an hour or two for a break to learn something new. This may be a chance to read a how-to-book, take an online webinar, etc.

Incorporate a learning tip of the day. On a daily basis, send a brief email to your staff about a technique that they can learn and implement in their daily work. It may be as simple as how to write better headlines, how to use the CMS efficiently, what settings to have on your camera to take the best photo, etc.