Fundraising for News Nonprofits

Fundraising is desperately important for any news organization to master, and singularly difficult in that the funding environment remains limited at a time of ever-deepening need.

An infographic by INN CEO Kevin Davis identifies three major types of nonprofit-news revenue — direct, indirect and ancillary — and 34 subtypes, from grants to individual donors, from events to syndication. The difference between each source also represents the distinct skills sets required to develop revenue from a given source.

In the following pages, INN’s Fundraising Guide provides an overview of these revenue streams, plus links to related educational materials.