An infographic by INN CEO Kevin Davis identifies three major types of nonprofit-news revenue, and 34 subtypes.
Future additions to the INN Fundraising Guide will further develop these topics.
- Direct Revenue: Subscriptions, membership, crowdfunding, “small” or consumer philanthropy, mobile applications, self-publishing/e-books, premium content, paywall, job boards, classifieds.
- Indirect: Sponsorship, advertising, time buys (CPM, cost per click, premium listings), “big” philanthropy, national foundations, philanthropists, community foundations, syndication (wire, ad-hoc/per-story, bespoke/work-for-hire).
- Ancillary: Training, events, merchandising, services (Web, creative, streaming, infographics, video, data, outsourcing), franchising.