Social media platforms such as Twitter, Facebook, Tumblr, Pinterest and the like have transformed how people read and share information. These platforms also create knowledge in new ways. News organizations are still adapting to these powerful new technologies, even as emergent user networks take root intuitively around interests and personal relationships.
INN’s social media and engagement resources includes a practical overview of Twitter, Facebook and several other social platforms.
News nonprofits can also get great results by getting their site indexed by Google News, and by using free ad and promo services for 501(c)(3) organizations with Google and Youtube.