Mission and Strategy

The United States has more than 200 nonprofit news organizations, and while they all share a mission of serving the public good, they do so in diverse ways: At some, specialized journalists cover a single topic, in-depth. Others are devoted to covering local news or investigative journalism. This section has resources to help you find, achieve and explain your mission and measure your impact.

Achieving Mission and Impact

Assessing Information Needs

Planning Product around Mission

Managing Your Brand

Engaging Your Community

 Other sites already have excellent resources on how media organizations can engage their communities:

Measuring Your Impact

* Check back later for this section.