Before marketing a product or service, creating an event, developing a website or starting a blog — anything that will have an audience — you should have an in-depth understanding of your expected target audience. Such an understanding will help shape the product or service to best meet your audience’s needs, as well as determine the most effective way to reach them. If this analysis is not done before or in conjunction with the development of the product, your idea may never reach its intended audience.
Here are a few questions to consider:
- How do you define your community? Is it a community of interest or geographic? If geographic, is it national, regional, state or local?
- Who is in the primary target audience in that community? What do they care about?
- Are there secondary audiences? Who outside of your primary target audience might care about your concept?