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Learn - Training for nonprofit news executives from the Institute for Nonprofit News

Guides and Resources for
Nonprofit News Organizations
  • Users’ Guide
  • Topics
    • Mission and Strategy
    • Audience Development, Distribution and Community Engagement
    • Business Planning
    • Revenue Models and Revenue Generation
    • Nonprofit Operations and Management

Learn (https://learn.inn.org/startup-introduction/chapter-3-audience-development/single-topic-audiences/)

INN Learn: Home > Starting a Nonprofit News Organization > Chapter 3: Audience Strategy and Development > Single-Topic Audiences

Starting a Nonprofit News Organization

  • How to Use This Guide
  • Startup Guide: Executive Summary
  • Case Study: Nonprofit vs. For Profit
  • Chapter 1: Where to Start
    • Self-Assessment for Owning a Nonprofit Newsroom
    • Creating a Business Model
      • Idea Generation and Value Proposition
      • Target Audience Segments
      • Your Relationship with Your Audience
      • Content Distribution Strategies
      • Market Research
    • Product-centered News Organizations
  • Chapter 2: Nonprofit News Mission
    • Finding Your Nonprofit Mission
    • Developing Your Brand
    • Competitive Analysis
    • Basic Strategy Decision Tree
  • Chapter 3: Audience Strategy and Development
    • Overview of Strategies
    • Market Assessment: Look Before You Launch
    • The Audience Development Plan
    • Building Direct Audience
    • Distributed Audiences
      • Metrics to Ask For
    • Single-Topic Audiences
  • Chapter 4: Revenue Models for Nonprofit News
    • How Will You Earn Revenue?
    • Revenue Models: The Big Eight
      • Reader Revenue – Donations, Membership, Subscription
      • Events
      • Major Gifts
      • Foundations and Grants
      • Advertising and Sponsorships
      • Syndication Fees
      • Training and Professional Services
    • Earned Revenue
    • What About Print?
    • Lifestage Considerations
  • Chapter 5: Fundraising and Partnerships
    • The Partnership Approach
    • Customizing a Funding Pitch
    • Ethics and Transparency
    • Raising Capital: The Benefits of Upfront Fundraising
    • Why Journalists are Good at This
    • Basic Tools and Tracking
      • CRM
      • Donation Pages
    • The Role and Limits of Grants
      • Grant Management
    • Fundraising Plans
    • Stewardship
  • Chapter 6: The Business Plan
    • Business Plan Outline
    • Tips for Writing Your Business Plan
    • Business Operations
    • Ready or Not?
    • Financial Plan
    • Management and Board Structure
    • Revenue Projections
    • Cost Projections
    • Cash Flow Projections
  • Chapter 7: Making the Go/No-Go Decision
  • Chapter 8: The Board Is Your Strategic Partner
    • Board of Directors
    • Governance: It’s a Pillar of Success and Your Community Connector
    • Incorporating
  • Chapter 9: Setting Up Operations
    • Charity Registration and Taxes
    • The Fiscal Sponsorship Option
    • Financial Controls
    • Insurance Types
    • Legal Support
    • HR and Employment
  • Chapter 10: Trust and Ethics
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Single-Topic Audiences

Our friends at the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School have researched how nonprofit, single subject news sites can engage, grow and monetize their online audiences. If your organization is focusing on a single subject, such as health or education, we recommend you follow the Single Subject News Project blog on Medium.

Metrics to Ask For
Chapter 4: Revenue Models for Nonprofit News

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