The preceding pages of this guide took you through the process of creating your business model and mission statement, so you already should have those elements written. You already must have a clear vision for what market and audience you intend to serve, and how you can market yourself and compete for that audience. If you cannot restate this information clearly and concisely at the beginning of your business plan, you are not ready to proceed. You should go back and do the groundwork before writing a business plan. Funders are looking to see how well you have thought through your concept and your plan to start and sustain your news organization for the long term.