Revenue models are dependent on the basic strategy of a nonprofit news site as discussed in the previous chapters. The publications that build a direct relationship with consumers are most likely to rely on reader revenue, which can come from these sources:
- Individual donors and membership
- Subscriptions
Reporting services that distribute more through other publications or broadcasters that already have built an audience may rely more on these revenue models:
- Syndication fees
- Training and professional services
Both types of nonprofit news organizations also may get revenue from:
- Events
- Major gifts
- Foundations and grants
- Advertising and sponsorships
RESOURCES: A Case Study on Revenue Models