Revenue Models: The Big Eight

Revenue models are dependent on the basic strategy of a nonprofit news site as discussed in the previous chapters. The publications that build a direct relationship with consumers are most likely to rely on reader revenue, which can come from these sources:

  • Individual donors and membership
  • Subscriptions

Reporting services that distribute more through other publications or broadcasters that already have built an audience may rely more on these revenue models:

  • Syndication fees
  • Training and professional services

Both types of nonprofit news organizations also may get revenue from:

  • Events
  • Major gifts
  • Foundations and grants
  • Advertising and sponsorships

A Case Study on Revenue Models
News Giving Roadmap – INN members have access to this program that provides customized tools, training and resources to help them advance from wherever they are on the fundraising spectrum to the next level.