As noted in the earlier section on Distributed Audiences, some news nonprofits focus on paid syndication. The extent to which this can be a revenue source depends on the mission, expertise and reputation of the outlet and the nature of its content. In the INN Index survey of 88 member organizations in 2018, only 24 reported syndication revenue, mostly in the single digits as a percentage of total revenue, and 17 of the 24 were investigative or explanatory organizations that have the capacity to produce stories other publications are not doing. Some organizations forgo syndication revenue because they are getting philanthropic funding to distribute their work widely and free as a public service.
RESOURCES: Knight Foundation article about how the Center for Investigative Reporting turned content distribution partners into paying customers.